Barack Obama is running Google Website Optimizer

I was having a look at BarackObama.com yesterday and noticed that they are doing some multivariate testing on the namesqueeze page to increase the number of signups. The variables they are testing are the background image on the page and the message just above the signup box.

There appears to be two different (but very similar) messages:

Welcome to barackobama.com! Sign up now to learn more about Barack Obama's position on the issues

and

Sign up now to learn more about Barack Obama's position on the issues

The other (more significant) variable is the background image. The variations seems to be:

Barack Obama - GWO Test - Background Image 1 Barack Obama - GWO Test - Background Image 2
Barack Obama - GWO Test - Background Image 3 Barack Obama - GWO Test - Background Image 4

I was only able to see the combinations by changing the filename of the image (1 through to 4) so it seems that the one that is showing at the moment is the best performer.

Comments

Hi Nick -- very interesting. I'm kinda surprised that they're not testing a few more variables and/or more variations. The 2 headline variations do seem very similar. Good spotting!

Nicely spotted, Nick...

Do you know which URL I could find this on?

Oops... never mind - I see the date now!

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